# Checkivo conversietracking — GTM + GA4 + Google Ads Updated: 2026-07-23 ## Wat er al live staat (code) | Laag | Status | |---|---| | GTM container | `GTM-NLXSB5PT` (official snippet in `` + noscript after ``) | | GA4 | `G-MF78C5320Z` / property `546640549` | | Consent | Usercentrics + Consent Mode defaults denied | | Site helper | `/js/cv-conversions.js` op alle marketingpagina’s | | Config | `/conversions-config.json` | | Start free → `generate_lead` | Wired in `checkivo-home-interactions.js` | | CTA clicks | `cta_shopify_install`, `cta_demo` | | App signup → `sign_up` | `app.checkivo.com` root + `?cv_signup=1` na password set | | gclid cookies | `cv_gclid` / `cv_gbraid` / `cv_wbraid` (90 dagen) | ## Events (dataLayer + GA4) | Event | Wanneer | Ads-gewicht | |---|---|---| | **`generate_lead`** | Start free e-mail succesvol verstuurd | **Primary** conversie | | **`sign_up`** | Account aangemaakt (password gezet) | Secondary | | `cta_shopify_install` | Klik naar Shopify install | Micro | | `cta_demo` | Klik naar demo | Micro | ## Stap A — GTM (jij in tagmanager.google.com) Container: **GTM-NLXSB5PT** ### 1) Variables (Built-in aanzetten) - Page URL, Page Path, Click URL, Event ### 2) Triggers (Custom Event) 1. `CE - generate_lead` → Event name = `generate_lead` 2. `CE - sign_up` → Event name = `sign_up` 3. `CE - cta_shopify_install` → Event name = `cta_shopify_install` 4. `CE - cta_demo` → Event name = `cta_demo` ### 3) Tags — GA4 Event (als nog geen GA4 Configuration tag bestaat: maak die met Measurement ID `G-MF78C5320Z`) Voor elk event een **Google Analytics: GA4 Event** tag: - Event name = `{{Event}}` of hardcode (`generate_lead` etc.) - Trigger = bijbehorende CE trigger > Site vuurt events ook al direct via gtag → GA4. GTM-tags zijn nodig voor Ads + als single source of truth. ### 4) Tags — Google Ads Conversion (nadat Stap B klaar is) 1. Tag type **Google Ads Conversion Tracking** 2. Conversion ID + Label uit Ads 3. Trigger: `CE - generate_lead` 4. Optioneel tweede tag op `CE - sign_up` ### 5) Publish Submit → “Checkivo conversions week1” ## Stap B — Google Ads conversie-acties (account 655-134-9109) API kan dit nog niet (Explorer token). Doe in de UI: 1. **Goals → Conversions → Summary → + New conversion action → Website** 2. Maak: - **Checkivo — Start free (generate_lead)** Category: Submit lead form · Count: One · Click-through: 30 days · View: 1 day · Attribution: Data-driven - **Checkivo — Sign up** Category: Sign-up · Count: One · zelfde windows 3. Kies **Use Google Tag Manager** (of “Event snippet”) 4. Kopieer **Conversion ID** + **Label** 5. Plak in GTM Ads tags **óf** zet in config: ```json { "adsSendTo": "AW-XXXXXXXXX/YYYYYYYYYY", "adsSendToSecondary": "AW-XXXXXXXXX/ZZZZZZZZZZ" } ``` Bestand: https://checkivo.com/conversions-config.json 6. Zet primary (`generate_lead`) als **account-default** voor bidding (Maximize Conversions). ## Stap C — GA4 key events + Ads-link 1. GA4 → Admin → **Events** → markeer `generate_lead` en `sign_up` als **Key events** 2. GA4 → Admin → **Product links → Google Ads links** → link account `655-134-9109` 3. Google Ads → Goals → **GA4 import** (backup naast native Ads tags) ## Stap D — Testen (Preview) 1. GTM Preview op https://checkivo.com 2. Vul Start free met testmail → zie `generate_lead` in dataLayer + GA4 DebugView 3. Voltooi signup op app → zie `sign_up` + URL `?cv_signup=1` (wordt weggehaald na fire) 4. Google Ads → Tools → **Conversion measurement** → “Recent conversions” / Tag Assistant ## Bestanden - `/js/cv-conversions.js` - `/conversions-config.json` - Marketing: `checkivo-home-interactions.js` (generate_lead) - App: `apps/shopify-app/app/root.tsx`, `signup.complete.tsx`