# Checkivo Week-1 campagnes — go-live (23 jul 2026)

Research teruggevonden + final judge herzien. Basic Ads API / Maps-koppeling wachten we op; campagnes zelf kunnen wél live via Explorer-write.

## Research samenvatting

| | |
|---|---|
| Universe | ~10.7k+ keywords (combinatorial + autocomplete) |
| Met volume | ~2.2k+ |
| Markten | EN/NL/DE/FR/ES/IT/PT (+ meer) |
| Bron | DataForSEO → `volumes_multilang.csv` |
| Archief | `apps/api/campaigns/keywords/` + `private-docs/keyword-research/` |

**Eerste plan (te dun):** 3× pure SKAGs DE€12 / NL€10 / EN€8 → budgets veel te hoog t.o.v. volume.  
**Final judge:** theme ad groups (5–12 phrase KW), focus FR/DE/NL, geen US, geen `shopify subscription app`.

## 3 campagnes live

| # | Campagne | Geo | Taal | Budget/dag | Ad groups |
|---|---|---|---|---|---|
| 1 | **Checkivo \| FR \| Fee + Abo \| Week1** | FR | fr | **€12** | Fees · Abo |
| 2 | **Checkivo \| DE \| Fee + Abo \| Week1** | DE+AT+CH | de | **€10** | Fees · Abo |
| 3 | **Checkivo \| NL \| Abo + Rails \| Week1** | NL+BE | nl | **€6** | Abo+Fees · Rails |

**Totaal: €28/dag** · Bidding: Maximize Conversions · Match: phrase · URL: `https://checkivo.com` · Schedule: ma–za 07–21

### Kernzoekwoorden

**FR Fees:** frais shopify, commission shopify, frais de transaction shopify, …  
**FR Abo:** abonnement shopify, prix abonnement shopify, paiement récurrent shopify, …  
**DE Fees:** shopify gebühren, payments gebühren, transaktionsgebühren, …  
**DE Abo:** shopify abo, abonnement, sepa shopify, one page checkout, …  
**NL Abo+Fees:** shopify abonnement, transactiekosten, ideal kosten, …  
**NL Rails:** shopify checkout, bancontact, ideal, sepa, …

### Niet in week 1

- EN standalone / US volume  
- Broad `shopify subscription app`  
- Wachten op Maps API of Basic token voor Keyword Planner — niet nodig om Search live te zetten

## Kill / scale (cash-safe)

| Regel | Actie |
|---|---|
| 14d + ≥ €80 spend + 0 conv | Pause theme |
| CPA > 2× target (€120 placeholder) 7d | Pause |
| Avg spend ≥ 70% of cap 5d | Budget mag omhoog |
| Winner theme | Clone naar ES/IT/PT |

## Scripts

```bash
# Live (ENABLED)
python3 apps/api/scripts/build_checkivo_week1_live.py

# Alleen aanmaken, gepauzeerd
python3 apps/api/scripts/build_checkivo_week1_live.py --paused
```

Account: `655-134-9109`